Comfort
Multi-ply paper with embossing that adds bulk. The softness should show in your hand, not only in the advertising.
Vialda's own brand
Soft shouldn't cost a premium.
Verasoft is toilet paper, kitchen towels, wiping paper, paper hand towels and hankies that feel like the expensive option — priced to end up in the basket every week. Made in Europe from FSC-certified fiber.
- Range
- 8 categoriesPaper for the whole home
- Qualities
- 1–4 plyCellulose and recycled fiber
- Certification
- FSCAcross the range
- Production
- EuropePoland, Czech Republic, Slovenia
What you feel
Comfort, strength
and consistency.
Three things that have to be right every time. Lose one of them and you notice immediately — and then the price stops mattering.
Strength
Holds together even when wet. A kitchen towel that does not fall apart halfway means fewer sheets used.
Consistency
The same paper in every roll and every delivery. That is what makes a brand worth choosing again.
Two ways in
What brings you here?
Shopping
Find the right pack
What the difference between Extra Soft and Classic Soft means in practice, which roll lasts longest, and how to recognize them by color.
See the range → BuyingStock Verasoft
Pack data, a shelf proposal and samples. A complete paper block for the shelf, from a three-person supplier with no middlemen.
For buyers →Sustainability
We state what
we can substantiate.
Sustainability is not a claim — it is a process we continuously improve. We work to reduce the climate footprint across the product's whole life cycle.
- FSC-certified fiber across the range
- Less packaging material per roll sold
- Production in Central Europe means shorter transport to the Nordics