Sustainability
A process,
not a claim.
We work to reduce our climate impact across the whole life cycle of the product — from the fiber to the pallet dropped at your warehouse. What follows is what we can substantiate, and nothing else.
The fiber
The entire Verasoft range is FSC certified. We work with both cellulose and recycled fiber depending on the product, and both come from controlled sources. Vialda additionally works with EU Ecolabel and in some cases the Nordic Swan.
The packaging
We continuously reduce the amount of packaging material per roll sold. The film around the pack is made from 60% recycled plastic and is transparent, which makes it easier to sort — and lets the customer see the product without us printing a picture of it.
Production
Manufacturing takes place in Poland, the Czech Republic and Slovenia. The Central European location is a deliberate choice: it keeps both lead times and transport distances down for the Nordic markets compared with production further away.
What we don't claim
We do not call ourselves climate neutral and we do not offset emissions with certificates. What we do is improve what can be measured: the fiber, the packaging material and the transport.