Samples before decisions
Physical samples at your office before any contract is signed. You feel the paper first — that is the whole point of this category.
For buyers
A complete paper block for the shelf.
Verasoft covers toilet paper at three price points, kitchen and wiping paper, paper hand towels and hankies. One brand, one supplier, one order — and a color code that makes the shelf explain itself to the shopper.
Shelf proposal
We suggest placement and blocking based on the color code. Dark blue, light blue and green are legible from two meters away.
Three people, no middlemen
You get names and direct numbers from the first contact. No call queue and nobody who will check internally.
Pack data
The numbers you work from.
Article numbers, pallet patterns and a full specification per article are provided on request.
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| Product | Family | Ply | Fiber | Packaging | Meters |
|---|---|---|---|---|---|
| Extra Soft Toilet Paper | Toilet paper | 3 | Cellulose | 12 · 16 · 18 · 24 · 32 rolls | 15.05–21 m |
| Classic Soft Toilet Paper | Toilet paper | 2 | Cellulose | 8 · 16 · 24 rolls | 15.05–21 m |
| Economy Toilet Paper XXL | Toilet paper | 2 | Recycled fiber | 18 rolls | 62.5 m |
| Kitchen Towel Absorbent & Strong | Kitchen towels | 2 | Cellulose | 4 · 8 rolls | 11–14.8 m |
| Economy Kitchen Towel XXL | Kitchen towels | 2 | Cellulose | 1 · 2 · 3 · 4 rolls XXL | 35.6–100 m |
| Wiping Paper Absorbent & Strong | Wiping paper | 1 | Cellulose | 2 rolls | 100 m × 2 |
| Paper Hand Towel | Paper hand towels | 2 | Cellulose or recycled fiber | 100–150 sheets | — |
| Hankies | Hankies | 3–4 | Cellulose | 10-pack | — |
Product images for your own channels are available on request. If you need the range in a different pack size or under your own label, that can be arranged. Verasoft is made by the same factories as Vialda's private label.
Next step
Samples and a price list
before your next range review.
Christer Bengtsson runs the Nordic market and has 45 years in retail and private label. You never have to explain the category.
Verasoft is a brand within Vialda AB. Our full range — including private label, napkins and candles — is at vialda.se. The range in detail is on the products page.